Benefits and Liabilities

• Good benchmarks

  • Define the playing field
  • Accelerate progress
    • Engineers do a great job once objective is measurable and repeatable
  • Set the performance agenda
    • Measure release-to-release progress
    • Set goals (e.g., 10,000 tpmC, < 50 $/tpmC)
    • Something managers can understand (!)

• Benchmark abuse

  • Benchmarketing
  • Benchmark wars
    • more $ on ads than development

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